Digital footprint

Metadata and doxxing

The data around your data often says more than the content. Learn how people get located and how to avoid it.

6 min readReviewed November 20262 sources

Animated: The Missing One lounges on a beach at sunset under the title 404 at the beach, location still unavailable. Caption: Stress not found.

Metadata tells the story

Metadata is data about data: who you contacted, when, from where and how often. You may never say anything sensitive, yet a pattern of calls, logins and locations can reveal your job, your routine and the people close to you.

Photos leak more than you think

Photos can carry hidden EXIF data, including the device model and sometimes GPS coordinates. Many social platforms strip it on upload, but files sent directly by email, by chat or through cloud links may keep it.

The picture itself can give you away too: a street sign, the view from a window, a delivery label, or a reflection in a mirror.

Connecting the dots

Reusing a username or profile photo lets anyone link your accounts with a simple search or a reverse image lookup. Old posts, tagged friends and public data broker listings fill in the rest.

Doxxing means publishing someone’s private details, such as a home address, real name or workplace, without consent. The Unfound do not dox. Ever.

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Sources

  1. EFF Surveillance Self-Defense — Why Metadata Matters
  2. EFF Surveillance Self-Defense — Protecting Yourself on Social Networks